Intel Letting Go 2025
About
This commercial video for the Intel project Letting Go, produced by GREATERGOOD, features a series of powerful vignettes depicting human resilience and physical training. The sequence opens with a young child holding onto the edge of a swimming pool. It transitions to an intensive boxing session in a ring with fighters wearing protective headgear and gloves, displaying high exertion. Later scenes show a man in a black tank top performing exercises on parallel bars in a rehabilitation setting, supported by a medical professional. The video concludes with an individual on a bicycle at night on an outdoor sports court under floodlights. The cinematography utilizes low-key lighting and natural tones to emphasize effort and emotional endurance.
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Street
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Brand Film / Corporate Video