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Innogy

Thunderstorm
Brand
Date

Jan 2025

Description

Innogy’s "Thunderstorm" commercial, produced by Stink Films and represented by Rabbit, depicts a high-stakes narrative where domestic tranquility is interrupted by the raw power of nature. Set within a coastal home, the film tracks a sudden transition from a quiet interior to a flooded environment, emphasizing the disruption caused by an urgent alert. The production utilizes an atmospheric visual approach, leaning into live-action techniques and extensive VFX to bridge the gap between a cozy living space and the chaos of turbulent ocean waters. The final result relies on moody color grading and low-key lighting to maintain tension throughout the sequence.

Style

Horizontal, Action, Cinematic, Moody

Techniques

VFX / visual effects

Industries

Telecommunications

Background

Living Room

Context

TVC / TV Commercial

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