Innogy: Thunderstorm
Brand
Date
Jan 2025
Description
Innogy’s Thunderstorm campaign depicts a domestic scene interrupted by natural forces, transitioning from a calm living room to a flooded environment. The cinematic narrative follows a character responding to a mobile alert as water infiltrates a coastal home. Produced by Stink Films and represented by Rabbit, the commercial utilizes live-action technique layered with heavy VFX to underscore the dramatic shift in setting. The aesthetic leans into low-key lighting and moody color grading to capture the tension between interior comfort and external chaos.
Style
Horizontal, Action, Cinematic, Moody
Techniques
VFX / visual effects
Industries
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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