ING Direct
Dreams
Brand
ProjectDreams
Date
Dec 2024
Description
ING Direct’s campaign titled Dreams explores the intersection of everyday routine and personal aspiration. The spot navigates between quiet, intimate bedroom interiors and a series of surreal, high-energy sequences that lean into a cinematic visual language. Crafted with a nostalgic tone, the film transitions from soft, warm indoor lighting to expansive daylight sequences. The creative was developed by Droga5 New York, with production handled by Revolver and post-production and visual effects provided by Fin Design + Effects.
Style
Horizontal, Cinematic, Warm, Nostalgic
Industries
Banking
Color
Powder Blue
Pure White
Camel
Background
Bedroom
Context
TVC / TV Commercial
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