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ING Direct: Dreams

Brand
ING Direct
Date

Dec 2024

Description

ING Direct leans into a whimsical narrative for its 'Dreams' campaign, a banking and finance spot that bridges quiet, domestic moments with high-energy sequences. The film tracks a protagonist as he transitions from a dimly lit, warm bedroom setting into a series of surreal, fast-paced scenarios. Produced by Revolver, the project utilizes live-action technique to ground the character’s imaginative journey. The cinematic visual approach relies on contrasting lighting, moving from the soft, ambient glow of indoor night scenes to the bright, expansive daylight of outdoor sequences. Post-production and VFX work by Fin Design + Effects help integrate these varied environments, maintaining a consistent nostalgic tone throughout the commercial.

Style

Horizontal, Cinematic, Warm, Nostalgic

Industries
Banking
Color
Powder Blue
Pure White
Camel
Background

Bedroom

Context

TVC / TV Commercial

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