INEOS Grenadier
How It Was Born In A Pub
Brand
ProjectHow It Was Born In A Pub
Date
Apr 2026
Description
INEOS Grenadier presents 'How It Was Born In A Pub', an automotive campaign that leans into a candid, narrative-driven aesthetic. The film features an elderly woman delivering the brand's history from behind a traditional pub bar, grounding the luxury automotive project in a textured, lived-in setting. Utilizing a cinematic, warm visual tone, the spot captures an authentic atmosphere through dim lighting and detailed interior production design. The execution relies on a live-action technique to bridge the gap between the vehicle's heritage and its current brand identity, with original sound work provided by Heavy Duty Projects.
Style
Horizontal, Cinematic, Warm
Industries
Luxury Automotive
Color
Burgundy
Gold
Background
Bar
Context
Brand Film / Corporate Video
Associated creatives
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