IKEA
Yawns
Brand
ProjectYawns
Date
Feb 2025
Description
IKEA explores the universal nature of fatigue in 'Yawns,' a commercial spot centered on the infectious act of yawning across various public environments. The campaign integrates everyday retail offerings within candid, live-action sequences featuring pedestrians and conference attendees. Utilizing natural light and clean, observational framing, the project captures the cadence of daily life. The production, supported by Henry and Tuna+Icon Serbia, incorporates localized French text overlays to highlight product pricing throughout the film.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Big Box Retail
Color
Medium Grey
Jet Black
Beige
Background
Street
Context
TVC / TV Commercial
Associated creatives
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