IKEA: Yawns
Brand
Date
Feb 2025
Description
IKEA’s latest campaign, Yawns, explores the human reflex of contagious fatigue across public spaces. The commercial utilizes live-action technique to capture diverse groups as they react in tandem to the rhythm of a collective yawn, spanning environments from crowded city streets to quiet auditoriums. Natural light illuminates the candid framing, creating a neutral atmosphere throughout the visuals. The spot centers on everyday home products, with integrated French text overlays detailing pricing information. The project was produced by Henry with production service support from Tuna+Icon Serbia.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Medium Grey
Jet Black
Beige
Background
Street
Context
TVC / TV Commercial
Associated creatives
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