IKEA Yawns 2025

Description

This commercial video for IKEA titled Yawns features diverse groups of people yawning synchronously across various public settings, including a busy city street and a crowded auditorium. Natural lighting and candid framing capture expressions of tiredness and contagious yawning among pedestrians and conference attendees. The campaign highlights everyday products with integrated text overlays showcasing pricing details in French. Production services were provided by Henry and Tuna+Icon Serbia.