IKEA: Rejected
Brand
Date
Oct 2025
Description
This commercial spot for IKEA, titled 'Rejected', centres on a candid interaction between a customer and a staff member within an outdoor retail setting. Captured in bright natural daylight, the live-action production focuses on dialogue and performance through a mix of medium shots and close-ups. Produced by SMUGGLER with creative development from DAVID New York, the film utilises a clean visual aesthetic to frame the exchange against the backdrop of the brand's signature blue and yellow architecture.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Golden Yellow
Denim
Background
Carpark
Context
TVC / TV Commercial
Associated creatives
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