Logo
  • Home
  • ·Media
  • ·IKEA Rejected commercial video spot in parking lot
Brand
ProjectRejected

IKEA Rejected 2025

Associated creatives

Tags

Description

This commercial video spot from the IKEA project titled Rejected features an interaction between an elderly woman and a store employee in an outdoor parking lot. The employee wears a yellow uniform shirt with blue text, while the woman wears a denim shirt, patterned scarf, and dark glasses while holding a blue shopping bag. The scene is shot outdoors in bright natural daylight with parked cars and the blue and yellow IKEA building visible in the background. The cinematography uses medium shots and close-ups to capture their dialogue and expressive gestures.