IKEA: Treenapping
Brand
Date
Oct 2025
Description
IKEA explores nocturnal suburban intrigue in the cinematic commercial Treenapping. Produced by Wild Gift, the film leans into a suspenseful, quiet aesthetic, utilizing low-key lighting and a desaturated, muted color palette to capture a child's covert journey through a dim home and empty streets. The project employs intimate framing and a shallow depth of field to heighten the atmosphere of the narrative. This live-action work centers on visual storytelling through high-contrast chiaroscuro lighting, emphasizing the isolation of a quiet night.
Style
Horizontal, Cinematic, Moody, Desaturated
Techniques
Low-key / chiaroscuro
Industries
Color
Charcoal
Navy
Background
Street
Context
TVC / TV Commercial
Associated creatives
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