IKEA Treenapping 2025

Description

This cinematic commercial video project titled Treenapping, produced by Wild Gift for IKEA, opens with moody low-key lighting and a muted color palette. The sequence transitions between a young child waking up in a dim bedroom, riding a bicycle down empty nocturnal streets, and moving quietly through a dimly lit family home. The atmosphere is suspenseful and quiet, accentuated by soft overhead interior lighting and the glowing headlight of the bicycle in the dark. The video employs shallow depth of field and intimate framing to emphasize the covert nighttime journey.