IKEA Guilty Pets - Don't worry you can afford it. 2025

About

IKEA explores the intersection of domestic life and affordability in the commercial campaign 'Guilty Pets'. The spot leans into humorous storytelling, capturing candid moments of pet-induced mishaps within the home. Utilizing a live-action technique and clean commercial art direction, the production maintains a grounded feel with natural indoor lighting. The narrative highlights the brand's accessible price points through clear on-screen messaging, framing the furnishings as a practical solution for active households. The campaign was developed by agency INGO.