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Brand
IKEA
ProjectGuilty Pets - Don't worry you can afford it.

IKEA Guilty Pets - Don't worry you can afford it. 2025

Associated creatives

INGO
INGOAgency / Creative

Tags

grey catcatbroken mugbroken ceramic mugmugspilled coffeespilled liquid

Description

This commercial video for IKEA titled Guilty Pets depicts humorous domestic scenes involving pets and affordable home furnishings. In the opening scene, a grey cat stands over a shattered ceramic mug and spilled coffee on a dark kitchen floor. On-screen text introduces the product details and price point before transitioning to the brand message. The production features clean commercial art direction and natural indoor lighting.