IKEA explores the transition between active lifestyles and domestic comfort in this commercial film, Activate Home Mode. The narrative moves between a quiet, warm-lit living room and the high-energy environment of an outdoor youth sports match.
Developed by McCann Spain, the production relies on a cinematic live-action technique to ground the film in authentic everyday moments. Production support was provided by Igloo Films, with additional creative collaboration from iProspect, MRM Madrid, MEME, TINKLE, APPLE TREE, and HARMON. Post-production, sound, and production services were handled by CRAFT MADRID.
