Brand
ProjectActivate Home Mode
IKEA Activate Home Mode 2025
Associated creatives
Tags
Description
This commercial film for IKEA titled Activate Home Mode features a domestic living room scene where a woman works on a laptop at a wooden dining table while a child and man approach. The sequence transitions to an outdoor sports court where a group watches a children soccer match. The indoor lighting is warm and ambient, contrasted with the daylight of the outdoor scene. The production involves creative work by McCann Spain and Igloo Films.