ICICLE

Sep 2025

The ICICLE AW 2025 campaign presents a series of fashion editorial images that highlight the brand's focus on tailoring and textile texture. Photographed by Indigo Lewin, the project transitions between minimalist studio portraiture and dynamic, location-based photography, utilizing both natural light and monochrome aesthetic choices. The imagery emphasizes clean lines and a neutral palette, with select compositions incorporating motion blur and analogue film techniques to introduce depth and a sense of movement to the subjects. The visual narrative, shaped by fashion stylist Alex Assil, centres on structured outerwear and layered ensembles. Hair stylist Cyril Laloue provides a natural finish to the models' look, while casting director Arthur Méjean selected a cast including Janina Maidorn and Michael Zielinski to anchor the shoot. The production leans into an understated, minimalist approach, ensuring the focus remains on the interplay between architectural background elements and the tactile quality of the garments.

Editorial, Vertical, Clean

Natural light

Designer Fashion

Advertising Campaign, Lookbook