IC3Y Mag

Brand Identity

Brand

IC3Y Mag

ProjectBrand Identity

Date

Sep 2025

Description

IC3Y Mag defines its visual presence through a comprehensive brand identity project that bridges editorial print and modern graphic design. The system emphasizes a clean, high-contrast aesthetic, utilizing bold, structured typography alongside a mix of monochrome and saturated photography. Designed by Baillat Studio and Adrien Gantner with motion contributions by Vincent Perreault, the publication layouts incorporate interface-inspired elements, QR codes, and technical graphics. The imagery leans into a contemporary, raw tone, frequently documenting performance photography and outdoor portraiture. These editorial spreads rely on a balanced grid system and sharp, minimalist presentation to anchor the magazine’s identity across various print editions and digital applications.

Style

Editorial, Horizontal, Clean

Industries

Magazines

Color

Pure White

Jet Black

Context

Editorial