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White magazine issue featuring a black organic geometric pattern resting on a metallic slatted bench outdoors.
Open magazine page showing a blonde female model on a dirt bike and a shirtless man next to text
Open magazine displaying editorial imagery resting on a reflective slatted metallic bench outdoors
An open magazine spread featuring printed typography columns, interface design elements, a QR code, and a barcode on white paper.
An open magazine spread featuring black-and-white performance photography on a textured surface.
Open magazine spread on textured surface featuring large bold typography and two black and white portraits
Two stacks of magazines titled The Archive Issue resting on a textured surface with grey organic overlay shapes.
An open magazine lies on a metallic slatted bench, showing printed text and a black and white portrait photograph.
White magazine issue featuring a black organic geometric pattern resting on a metallic slatted bench outdoors.
Open magazine page showing a blonde female model on a dirt bike and a shirtless man next to text
Open magazine displaying editorial imagery resting on a reflective slatted metallic bench outdoors

IC3Y Mag Brand Identity 2025

About

IC3Y Mag updates its visual presence through a comprehensive brand identity project. The publication leans into a modular, technical aesthetic, utilizing clean typography and high-contrast layouts to frame its editorial content. Across multiple spreads, the design integrates interface-inspired elements, QR codes, and a mix of monochrome and saturated photography to establish a distinct, contemporary visual system. The project features graphic design by Baillat Studio and Adrien Gantner, with motion work by Vincent Perreault. The editorial presentation emphasizes sharp, structural page hierarchies and a refined use of white space, resulting in a cohesive print identity that balances industrial textures with nuanced photographic storytelling.

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