IC3Y Mag: Brand Identity

Sep 2025

IC3Y Mag updates its visual presence through a comprehensive brand identity project. The publication leans into a modular, technical aesthetic, utilizing clean typography and high-contrast layouts to frame its editorial content. Across multiple spreads, the design integrates interface-inspired elements, QR codes, and a mix of monochrome and saturated photography to establish a distinct, contemporary visual system. The project features graphic design by Baillat Studio and Adrien Gantner, with motion work by Vincent Perreault. The editorial presentation emphasizes sharp, structural page hierarchies and a refined use of white space, resulting in a cohesive print identity that balances industrial textures with nuanced photographic storytelling.

Editorial, Horizontal, Clean

Editorial