Hyundai, Film4: Projections
Date
Nov 2025
Description
Hyundai and Film4 collaborate on 'Projections,' a commercial film that highlights the integration of modern electric automotive design within an urban setting. The project centers on a vehicle parked against a city backdrop, serving as a canvas for dynamic multimedia visuals during twilight hours. The execution relies on live-action techniques, utilizing cinematic atmospheric lighting to cast reflections across the exterior of the car. The sequence features a projected cowboy motif, emphasizing motion and digital integration throughout the automotive presentation.
Style
Horizontal, Cinematic
Techniques
Natural light
Industries
Color
Silver
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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