Hyundai: Work
Brand
Date
Jan 2025
Description
Hyundai debuts a new commercial film, 'Work,' developed by agency Innocean Worldwide in collaboration with animation house Studio AKA. The piece shifts between graphic typography and narrative-driven illustration to frame its message within the automotive sector. The animation leans into a clean, modern aesthetic defined by flat color blocking and vector-based character design. By utilizing minimalist backgrounds and digital art direction, the spot maintains a focus on the interplay between motion graphics and illustrative storytelling.
Style
Horizontal, Commercial, Graphic
Techniques
Animation, Vector
Industries
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.