Hyundai
Work
Brand
ProjectWork
Date
Jan 2025
Description
Hyundai’s Work campaign introduces a streamlined visual narrative through a series of animated sequences. Developed by Innocean Worldwide with production by Studio AKA, the project utilizes graphic text screens and stylized vector characters to bridge the gap between traditional automotive advertising and digital illustration. The aesthetic leans into clean, flat color blocking and minimalist backgrounds. By prioritizing a graphic-heavy approach, the commercial moves away from live-action conventions in favor of a cohesive motion design language that remains consistent across the full sequence.
Style
Horizontal, Commercial, Graphic
Techniques
Animation, Vector
Industries
Mass Market Automotive
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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