Hyundai: Winter
Brand
Date
May 2023
Description
Hyundai presents a commercial film highlighting the performance and reliability of its electric SUV across rugged winter terrain. The narrative follows the vehicle as it navigates snowy mountain roads and dense forest trails, juxtaposing the automotive experience with scenes of sledding, snowboarding, and alpine camping. Produced by Les Enfants, the spot leans into a cinematic, live-action technique to capture the serene atmosphere of twilight landscapes. The technical approach emphasizes the vehicle's maneuverability in cold-weather environments, complemented by post-production and VFX work from Les Enfants and agency direction from Tequila.
Style
Horizontal, Cinematic, Warm
Industries
Color
Jet Black
Pure White
Background
Mountain
Context
TVC / TV Commercial
Associated creatives
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