Hyundai
Wife
Brand
ProjectWife
Date
Jan 2025
Description
Hyundai presents 'Wife', a commercial campaign developed by agency Innocean Worldwide with production by Studio AKA. The project leans into minimalist art direction, featuring clean vector-style character animation set against soft, pastel backgrounds. The spot utilizes illustrative storytelling and flat colors, relying on geometric framing to deliver its narrative. This animated commercial work balances a humorous tone with a pared-back aesthetic.
Style
Humorous, Horizontal, Commercial, Minimalist
Techniques
Animation, Vector
Industries
Mass Market Automotive
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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