Hyundai: Wife
Brand
Date
Jan 2025
Description
Hyundai presents 'Wife', a commercial advertising campaign developed in collaboration with Innocean Worldwide and Studio AKA. The project leans into a minimalist art direction, utilizing clean vector-style character animation and flat colors to deliver its narrative. Set against sparse, pastel-toned backdrops, the production employs simple geometric framing and illustrative storytelling. The spot functions as a concise commercial execution, relying on high-contrast visuals to support its conceptual framework.
Style
Humorous, Horizontal, Commercial, Minimalist
Techniques
Animation, Vector
Industries
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.