Hyundai: Where have you been?

Apr 2025

Hyundai introduces the "Where have you been?" campaign, a comedic automotive commercial highlighting the brand's electric vehicle range. Set within a quiet suburban neighborhood, the film follows a man returning home in an unconventional state following a surreal, otherworldly encounter. The narrative leans into a moody, cinematic aesthetic, contrasting the grounded suburban environment with a sense of offbeat mystery. Developed by INNOCEAN UK, the project features live-action techniques and distinct nighttime visuals to frame the electric vehicle as a central presence in the unfolding scene. Production was managed by All Of Us Here, with editorial work by Work Editorial and post-production by ELMNTL, supported by sound design from Elements SFX and GuiltFree.

Humorous, Horizontal, Cinematic, Moody

Street

TVC / TV Commercial