Genesis

Dec 2025

This Genesis commercial for the GV70 luxury SUV highlights the vehicle's engineering and design across varied environments, from city settings to tunnel sequences. The film showcases the model's safety features, including lane following assist and forward collision avoidance, through a polished, live-action technique. Produced by Innocean USA, the creative direction leans into a refined aesthetic. The visuals integrate clean graphic title cards and typography with slow motion sequences that underscore the vehicle's exterior lines and interior ergonomics. The presentation is balanced by a soundscape composed by MAS-Music and Strategy, utilizing dynamic studio sound design to complement the automotive performance.

Horizontal, Commercial, Clean

Slow motion

Luxury Automotive

Gradient

TVC / TV Commercial