Hyundai
Tomorrow Wants Its Car Back
Brand
ProjectTomorrow Wants Its Car Back
Date
Dec 2024
Description
Hyundai's campaign, Tomorrow Wants Its Car Back, frames the automotive release through a lens of quiet anticipation. Directed by Scoundrel, the project leans into cinematic, low-key visuals to highlight the vehicle's design features within a nocturnal suburban setting. Produced in collaboration with Innocean Australia, MJZ, and Fin Design + Effects, the work utilizes dramatic lighting to emphasize the vehicle's illuminated grille. The narrative atmosphere is built through careful composition, maintaining a moody aesthetic that focuses on the EV's presence in a darkened environment.
Style
Horizontal, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Electric / EV
Color
Jet Black
Background
Residential Building
Context
TVC / TV Commercial
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