Hyundai: Tomorrow Wants Its Car Back
Brand
Date
Dec 2024
Description
Hyundai introduces the IONIQ series in this cinematic automotive spot, Tomorrow Wants Its Car Back. The film leans into atmospheric suspense, centering on a dark SUV positioned in a quiet, fog-drenched driveway. With low-key lighting and moody framing, the narrative highlights the vehicle’s design through high-contrast chiaroscuro visuals. The production features a collaborative effort from agencies and studios, including Innocean Australia, Scoundrel, MJZ, and Fin Design + Effects.
Style
Horizontal, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Background
Residential Building
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.