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Hyundai

Tomorrow Looks Good
Date

Dec 2024

Description

Hyundai introduces the Tomorrow Looks Good project, a campaign exploring the intersection of electric mobility and advanced engineering. The film focuses on the technical development of their latest EV line, framed within a dark, atmospheric industrial warehouse setting. Produced by Scoundrel (Australia) with creative direction from Innocean Australia, the spot prioritizes a cinematic aesthetic that highlights LED vehicle displays and intricate power systems. Post-production and VFX were managed by Fin Design + Effects, ensuring a technical, live-action technique presentation of the automotive hardware.

Style

Horizontal, Cinematic

Industries

Electric / EV

Background

Warehouse

Context

TVC / TV Commercial

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