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Hyundai: Tomorrow Looks Good

Brand
Hyundai
Date

Dec 2024

Description

Hyundai’s 'Tomorrow Looks Good' campaign highlights the brand's current range of electric vehicles through a technical, industrial lens. Set within a dimly lit warehouse, the film captures the intersection of automotive design and sustainable infrastructure. The execution leans into a cinematic live-action technique, utilizing low-key lighting to draw attention to the vehicles’ LED displays and interior features. The film focuses on the human element of automotive engineering, with sequences centered on technicians interacting with charging systems and diagnostic hardware. Creative development for this project was led by Innocean Australia, with production managed by Scoundrel and post-production and visual effects provided by Fin Design + Effects.

Style

Horizontal, Cinematic

Industries
Electric / EV
Background

Warehouse

Context

TVC / TV Commercial

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