Hyundai: This Is How You Dare
Brand
Date
Jul 2021
Description
Hyundai leans into a cinematic aesthetic for the commercial campaign 'This Is How You Dare.' The film features a series of high-energy driving sequences and sharp interior close-ups, utilizing a cool, greenish color palette to define the project's moody atmosphere. Produced with creative input from B-Reel and Imposter, the spot integrates fast-paced tracking shots with detailed captures of the vehicle's digital dashboard. The project employs a live-action technique to bridge urban night driving with athletic, high-tension environments, highlighting technical automotive features through a suspenseful, slow-motion lens.
Style
Horizontal, Action, Cinematic, Moody, Cool
Techniques
Slow motion
Industries
Color
Burnt Orange
Navy
Background
Garage
Context
TVC / TV Commercial
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