Hyundai Third Wheel 2026

About

Hyundai’s 'Third Wheel' campaign highlights the brand's latest EV model, positioning the vehicle within an outdoor travel context. The project features a cinematic live-action approach, utilizing drone footage to capture the car traversing winding roads set against dense pine forests. Developed in collaboration with INNOCEAN Berlin and Agency Icon, the spot focuses on the passenger experience and interaction within the cabin. Production was handled by Stink Films Berlin, with additional service provided by Cuba Films. Post-production and VFX were managed by Katalyst and Rare Medium TV, while sound design and music were contributed by Studiofunk, Papamusic, and Cuba Films.