Hyundai
Third Wheel
Brand
ProjectThird Wheel
Date
Jan 2026
Description
Hyundai highlights the latest model in this automotive commercial, titled 'Third Wheel'. The film captures a journey through a dense forest landscape, emphasizing the vehicle's role in passenger comfort and connection. Developed by INNOCEAN Berlin and Agency Icon, the production utilizes live-action technique and drone footage to track the electric car through its environment. The aesthetic is clean and cinematic, with natural lighting underscoring the outdoor travel narrative.
Style
Horizontal, Cinematic, Clean
Techniques
Drone footage
Industries
Electric / EV
Color
Jet Black
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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