Hyundai: Symphony of Snow DC
Brand
Date
Sep 2023
Description
Hyundai’s Symphony of Snow DC campaign highlights the performance capabilities of the automaker’s electric vehicle range within challenging winter environments. The project leans into high-energy outdoor sports, juxtaposing fast-paced snowmobiling and ice skating with the steady navigation of an SUV across frozen, snow-covered terrains. Developed in collaboration with INNOCEAN Canada, the cinematic execution utilizes desaturated color grading to emphasize cool blue tones and stark white mountain landscapes. The work incorporates live-action techniques, utilizing slow motion to punctuate the motion of the vehicle against the natural backdrop.
Style
Horizontal, Cinematic, Desaturated, Warm
Techniques
Slow motion
Industries
Color
Navy
Pure White
Background
Mountain
Context
TVC / TV Commercial
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