Hyundai: Summer
Brand
Date
Jan 2025
Description
Hyundai brings a lighthearted approach to its summer messaging in this animated commercial project. Developed by Innocean Worldwide and produced by Studio AKA, the piece leans into a minimalist 2D vector style to convey information about seasonal warranties. The creative execution features solid pastel backdrops and centered typographic frames. Using a humorous tone, the animation presents a series of questions and answers regarding summer weather, maintaining a clean visual language across the vertical video format.
Style
Humorous, Vertical, Commercial, Minimalist
Techniques
Animation, Vector
Industries
Color
Blush
Background
Solid Colour
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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