Hyundai
Summer
Brand
ProjectSummer
Date
Jan 2025
Description
This animated commercial for Hyundai, titled Summer, presents a playful look at seasonal vehicle care. Produced by Studio AKA in partnership with creative agency Innocean Worldwide, the project utilizes a minimalist 2D vector animation style to deliver its message. The sequence relies on a clean, graphic approach, featuring solid pastel backgrounds paired with centered text frames. The narrative centers on a series of humorous Q&A cards regarding summer weather and automotive warranties, using smooth motion transitions and subtle sound design to maintain a lighthearted tone.
Style
Humorous, Vertical, Commercial, Minimalist
Techniques
Animation, Vector
Industries
Mass Market Automotive
Color
Blush
Background
Solid Colour
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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