Hyundai: Summer
Brand
Date
May 2023
Description
Hyundai presents a cinematic automotive campaign titled Summer, capturing a journey through diverse natural landscapes and urban settings. The piece highlights a dark green sedan as it navigates coastal roads, forested routes, and modern cityscapes illuminated at night. Developed by agency Tequila with production and VFX handled by Les Enfants, the project employs a live-action technique to ground the vehicle in various environments. The film utilizes a distinct color grade, shifting between cool blues and warm golden highlights to establish its atmospheric tone.
Style
Horizontal, Cinematic
Industries
Color
Jet Black
Navy
Charcoal
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.