Hyundai: Sonata
Brand
Date
Sep 2024
Description
Hyundai introduces the latest Sonata in this commercial campaign, focusing on the vehicle's design and presence within an urban environment. The film tracks a commute beginning in an underground parking structure, transitioning into a series of dynamic sequences that showcase the sedan's exterior detailing and N Line branding. The edit highlights the car’s performance through city streets, utilizing a live-action technique to capture the interaction between the driver and the vehicle. The project was developed by INNOCEAN Worldwide, with production handled by Eleanor and editorial services provided by Union Editorial. Framestore managed post-production and visual effects.
Style
Horizontal, Commercial
Industries
Color
Jet Black
Background
Garage
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.