Hyundai: Ramadan
Brand
Date
Jul 2023
Description
Hyundai explores themes of connection and reflection in this cinematic campaign produced by Camp Lucky. The project captures intimate moments during Ramadan, transitioning between quiet family gatherings at dusk and the shared experience of travel within modern vehicle interiors. Utilizing live-action techniques and a soft, natural lighting palette, the narrative highlights the automotive landscape through atmospheric city architecture and calm, reflective interior shots. The film focuses on the interplay between community and transit, framing the vehicle as a space for memory and shared observation.
Style
Horizontal, Cinematic
Industries
Context
TVC / TV Commercial
Associated creatives
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