Hyundai
Projections
Brand
ProjectProjections
Date
Feb 2025
Description
Hyundai’s Projections campaign highlights the integration of technology and urban mobility. The commercial showcases a silver electric vehicle as the focal point, utilizing a vehicle-mounted projector to cast cinematic visuals onto both the car's glass and surrounding architectural surfaces. Produced by All Of Us Here, the spot leans into a moody aesthetic, capturing the vehicle within a nocturnal cityscape. The project emphasizes sleek automotive design through atmospheric evening cinematography, employing low-key lighting and chiaroscuro techniques to define the vehicle’s profile against the urban environment.
Style
Horizontal, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Electric / EV
Color
Silver
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.