Hyundai: Projections
Brand
Date
Feb 2025
Description
Hyundai introduces its latest electric vehicle in the Projections commercial, a campaign that explores the synergy between urban environments and automotive design. The film captures a silver model parked in a city setting at night, where vehicle-mounted projection technology transforms the car window and nearby architecture into a cinematic canvas. Produced by All Of Us Here, the spot utilizes live-action technique and atmospheric chiaroscuro lighting to emphasize the vehicle's form. The cinematography leans into a moody, low-key aesthetic to highlight the brand's integration of high-tech features within an everyday landscape.
Style
Horizontal, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Color
Silver
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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