Hyundai: Palisade: Make Everyday Epic
Brand
Date
Jan 2026
Description
Hyundai enters the luxury automotive space with this commercial campaign for the Palisade SUV, titled 'Make Everyday Epic'. The narrative leans into a humorous, cinematic approach, juxtaposing a standard drive with sudden, high-energy stunt action. Developed by agency INNOCEAN with production support from Reset, the piece utilizes live-action techniques to anchor its surreal, playful premise. The execution highlights the vehicle's interior against a warm, suburban backdrop, using drone footage to capture the scale and movement of the SUV.
Style
Humorous, Horizontal, Cinematic, Warm
Techniques
Drone footage
Industries
Color
Jet Black
Forest Green
Chocolate
Background
Street
Context
TVC / TV Commercial
Associated creatives
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