Hyundai
Palisade: Make Everyday Epic
Brand
ProjectPalisade: Make Everyday Epic
Date
Jan 2026
Description
Hyundai brings a lighthearted edge to the automotive sector with the Palisade campaign, 'Make Everyday Epic.' The commercial leans into a cinematic narrative, pairing a dark SUV with unexpected stunt sequences that unfold across suburban streets. Produced by Reset and developed by agency INNOCEAN, the spot utilizes live-action technique and drone footage to maintain a playful, high-energy tone. The project captures the vehicle within a warm, grounded environment, focusing on a humorous interplay between the drivers and the action taking place on the vehicle roof.
Style
Humorous, Horizontal, Cinematic, Warm
Techniques
Drone footage
Industries
Luxury Automotive
Color
Jet Black
Forest Green
Chocolate
Background
Street
Context
TVC / TV Commercial
Associated creatives
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