Hyundai: My Hockey Mom
Brand
Date
Sep 2020
Description
Hyundai’s 'My Hockey Mom' campaign highlights the logistical reality of modern family life through the lens of a youth hockey morning routine. The spot features suburban residential settings and a focus on everyday transport, emphasizing the utility and presence of the brand’s SUVs in a domestic environment. The commercial utilizes a clean, live-action technique to ground the narrative in a relatable, rhythmic morning sequence. Creative direction by INNOCEAN Canada gives the piece a cinematic feel, balanced by focused editing and sound design that underscore the daily dedication of parents.
Style
Horizontal, Action, Cinematic, Clean
Industries
Background
House
Context
TVC / TV Commercial
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