Hyundai: Night Fishing Case Study

Jun 2025

Hyundai presents a detailed case study for the short film Night Fishing, documenting the production process behind the cinematic project. The case study assembles behind-the-scenes footage and film festival accolades to provide a technical overview of the work. Utilizing a documentary approach, the edit highlights the unique live-action techniques employed throughout the shoot, focusing on dashcam and security camera footage. The project showcases how these diverse perspectives were captured in night and twilight conditions to achieve the film's aesthetic. Produced with agency support from INNOCEAN, the project involved collaborations with production houses including Markenfilm Asia, MEGI BLUE, Stannum, and GONGBAEK, with post-production and VFX handled by Planit Production, HYPE, and LOCUS. Sound and music design for the project was provided by Stone Stound.

Documentary, Horizontal, Cinematic

Brand Film / Corporate Video