Hyundai
Look At You Know
Brand
ProjectLook At You Know
Date
Jun 2026
Description
Hyundai’s 'Look At You Know' campaign captures a series of everyday interactions between drivers and their vehicles. The project balances suburban and urban environments, showcasing a range of daily moments from personal transit to routine street-level activity. Produced by Merman Branded with creative direction from Brands&Culture, the film utilizes a live-action technique to ground the narrative in authentic scenarios. The production leans into a warm, cinematic aesthetic, utilizing natural daylight and dynamic camera angles to frame the driving experience.
Style
Horizontal, Cinematic, Warm, Clean
Industries
Luxury Automotive
Background
Residential Building
Context
TVC / TV Commercial
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