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Hyundai: Little Angels

Brand
Hyundai
Date

Dec 2024

Description

Hyundai presents the 'Little Angels' campaign, a project focusing on the everyday utility and interior experience of their latest SUV. The narrative follows families across a series of live-action vignettes, emphasizing quiet interactions between adults and children both inside the cabin and in a natural outdoor setting. Produced by Scoundrel (Australia) with creative direction from Innocean Australia, the project adopts a clean, cinematic aesthetic. The visuals utilize an overcast, natural light palette to maintain a raw and realistic tone, stripping away heavy artifice to highlight the vehicle’s role in daily family routines. Post-production and VFX were handled by Fin Design + Effects.

Style

Horizontal, Cinematic, Clean, Raw

Industries
Electric / EV
Color
Charcoal
Beige
Background

Street

Context

TVC / TV Commercial

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