Hyundai

Little Angels

Brand

Date

Dec 2024

Description

Hyundai explores the intersection of family life and automotive utility in the Little Angels project. The campaign features a live-action narrative centered on an SUV, capturing domestic interactions both inside the vehicle cabin and within a wooded outdoor setting. Produced with a cinematic, clean aesthetic, the film leans into a raw visual language characterized by muted tones and natural overcast lighting. The work documents everyday driving experiences and passenger comfort, highlighting the interior design and control interfaces of the modern electric SUV. Creative development was led by Innocean Australia, with production handled by Scoundrel and post-production duties managed by Fin Design + Effects.

Style

Horizontal, Cinematic, Clean, Raw

Industries

Electric / EV

Color

Charcoal

Beige

Background

Street

Context

TVC / TV Commercial