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Hyundai: Leading by Example

Date

Jul 2023

Description

Hyundai introduces its latest electric crossover SUV in the commercial spot Leading by Example. The campaign highlights the vehicle's sustainable technology through a narrative focused on community connectivity, featuring the crossover in a suburban environment. Produced by Tinygiant, the film employs a cinematic narrative style characterized by clean framing and live-action technique. The visual execution emphasizes the vehicle's futuristic LED lighting signatures and modern exterior design against bright daytime conditions.

Style

Horizontal, Cinematic, Clean

Industries
Color
Charcoal
Pure White
Background

Street

Context

TVC / TV Commercial

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