Hyundai: Upscaled Multiplayer
Brand
Date
Sep 2025
Description
Hyundai introduces the Upscaled Multiplayer project, an automotive campaign highlighting the sophisticated design and digital integration of its electric SUV range. Directed by INNOCEAN, the project juxtaposes high-contrast urban nightscapes against serene coastal vistas during the golden hour. The narrative follows a driver navigating both modern city environments and open roads. The production utilizes a cinematic approach, drawing on moody lighting and sweeping drone footage to showcase the vehicle’s aesthetic presence and technological interface.
Style
Horizontal, Cinematic, Moody, Warm
Techniques
Drone footage
Industries
Color
Charcoal
Navy
Background
Street
Context
TVC / TV Commercial
Associated creatives
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