Hyundai: Put It All Behind You
Brand
Date
Feb 2025
Description
Hyundai’s 'Put It All Behind You' campaign for the KONA model centres on a narrative-driven film capturing a moment of personal reflection. Produced by Supernormal with agency support from String Theory, the spot follows a protagonist moving through a quiet, wood-paneled interior space before settling down to revisit personal archives. The execution relies on a cinematic visual language that emphasizes atmosphere through warm indoor lighting and natural tones. The project utilizes live-action techniques, captured with a clean, analogue-inspired aesthetic that prioritizes a contemplative pace.
Style
Horizontal, Cinematic, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
Color
Pure White
Jet Black
Background
Living Room
Context
TVC / TV Commercial
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