Hyundai
Put It All Behind You
Feb 2025
Hyundai’s 'Put It All Behind You' campaign for the KONA EV balances narrative intimacy with automotive precision. The project, led by creative work from String Theory, focuses on a quiet, domestic moment of reflection as a woman engages with a personal memory box within a warm, wood-paneled space. Produced by Supernormal, the spot employs a cinematic, live-action technique that leans into natural light and analogue film textures. The result is a clean, understated sequence that bridges the transition from a busy exterior to a contemplative indoor atmosphere, emphasizing a grounded and narrative-driven approach to EV marketing.
Horizontal, Cinematic, Warm, Clean
Analogue / film, Natural light
Electric / EV
Living Room
TVC / TV Commercial
