Hyundai’s 'Put It All Behind You' campaign for the KONA model centres on a narrative-driven film capturing a moment of personal reflection. Produced by Supernormal with agency support from String Theory, the spot follows a protagonist moving through a quiet, wood-paneled interior space before settling down to revisit personal archives.
The execution relies on a cinematic visual language that emphasizes atmosphere through warm indoor lighting and natural tones. The project utilizes live-action techniques, captured with a clean, analogue-inspired aesthetic that prioritizes a contemplative pace.
