Hyundai
Kona
Brand
ProjectKona
Date
Dec 2024
Description
Hyundai introduces the Kona with a commercial spot that blends live-action performance with stylized paper art animation. The narrative follows a designer at work, transitioning from a bustling café setting into a conceptual studio environment where physical sketches manifest as three-dimensional models. Produced by Fin Design + Effects, the project leans into a clean, cinematic aesthetic. It utilizes a combination of live-action technique and integrated VFX / visual effects to anchor the automotive design process within a surrealist visual framework.
Style
Vertical, Cinematic, Clean
Techniques
VFX / visual effects
Industries
Luxury Automotive
Color
Blush
Pure White
Background
Café
Context
TVC / TV Commercial
Associated creatives
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