Hyundai: Kona
Brand
Date
Dec 2024
Description
This commercial campaign for the Hyundai Kona introduces the vehicle through a narrative that bridges industrial design and abstract paper art. The piece follows a designer in a café environment whose sketches transition into a surreal studio space, where paper components fold into a three-dimensional model of the car. Produced by Fin Design + Effects, the project utilizes a mix of live-action technique and VFX, contrasting warm ambient café lighting with a controlled, high-contrast studio aesthetic. The visual narrative emphasizes the creative process, blending physical movement with digital motion graphics.
Style
Vertical, Cinematic, Clean
Techniques
VFX / visual effects
Industries
Color
Blush
Pure White
Background
Café
Context
TVC / TV Commercial
Associated creatives
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