Hyundai: Kona
Brand
Date
Jul 2024
Description
Hyundai presents the Kona in a dynamic commercial spot that captures the vehicle navigating a vibrant urban environment. The production leans into a high-contrast aesthetic, utilizing moody teal and blue ambient lighting to frame the car's exterior design against illuminated cityscapes. The film highlights the vehicle's interior technology, specifically focusing on the digital dashboard, steering wheel interface, and push-button start. Production services for the project were provided by L'ÉLOI.
Style
Horizontal, Cinematic, Moody, Neon
Industries
Color
Crimson
Jet Black
Background
Carpark
Context
TVC / TV Commercial
Associated creatives
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