Hyundai: Kona
Brand
Date
Mar 2022
Description
Hyundai presents the Kona in this automotive commercial, which channels an atmospheric aesthetic across diverse terrains. The film navigates misty forest roads and coastal landscapes, emphasizing the vehicle's design through moody, low-light environments. Developed under the creative direction of Innocean USA, the production utilizes dynamic motion shots and distinct teal and green color grading to define the visual tone. The project was produced by Curfew, featuring sound design by Mount and post-production work by Company 3 LA.
Style
Horizontal, Cinematic, Moody, Cool
Industries
Color
Burgundy
Jet Black
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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