Hyundai: It's Your Journey
Brand
Date
Apr 2024
Description
The 'It's Your Journey' campaign for Hyundai centers on the Kona, featuring a dynamic commercial spot that follows the compact SUV through a metropolitan landscape. Captured via live-action technique, the film navigates urban highways and concrete overpasses to showcase the vehicle's modern exterior styling and interior dashboard design. Energy is sustained throughout the production with an upbeat soundtrack provided by SoStereo. The cinematography relies on drone footage and tracking shots to emphasize the vehicle's movement, complemented by promotional graphics that highlight current leasing offers.
Style
Horizontal, Commercial, Warm
Techniques
Drone footage
Industries
Color
Scarlet
Jet Black
Background
Bridge
Context
TVC / TV Commercial
Associated creatives
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