Hyundai introduces the IONIQ 9 in this cinematic automotive campaign that explores the duality between compact urban exteriors and expansive interior design. Produced in collaboration with INNOCEAN and The Mill, the live-action project transitions from tight street-level perspectives into a sprawling, light-filled atrium.
The commercial emphasises clean lines and architectural geometry, utilizing warm, cinematic lighting to showcase the vehicle's environment. The production was supported by Vagabond Production Services, with the final piece captured in a horizontal format.
