Hyundai
IONIQ 9
Brand
ProjectIONIQ 9
Date
Dec 2024
Description
Hyundai introduces the IONIQ 9 with a cinematic live-action commercial that explores the interplay between scale and architectural form. The film shifts from the dense, rhythmic flow of urban streets to the airy, geometric precision of a vaulted interior. Developed by INNOCEAN with production support from The Mill and Vagabond Production Services, the project uses warm lighting to emphasize the vehicle’s environment. The production balances expansive, clean aesthetics against narrow exterior perspectives to frame the automotive launch.
Style
Horizontal, Cinematic, Warm, Clean
Industries
Luxury Automotive
Color
Pure White
Jet Black
Background
Office
Context
Advertising Campaign, TVC / TV Commercial
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