Hyundai: "IONIQ 5" Breakdown
Brand
Date
Dec 2024
Description
This breakdown of the Hyundai IONIQ 5 campaign highlights the technical progression from conceptual development to final output. The project captures the vehicle across cinematic desert landscapes, layering live-action production with digital assets to achieve its finished look. Post production by Fin Design + Effects features extensive use of 3D render / CGI and complex VFX / visual effects. The material maps the journey from initial pencil storyboards and camera rig setups through to final digital compositing.
Style
Horizontal, Cinematic
Techniques
3D render / CGI, VFX / visual effects
Industries
Context
Brand Film / Corporate Video
Associated creatives
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