Hyundai
"IONIQ 5" Breakdown
Brand
Project"IONIQ 5" Breakdown
Date
Dec 2024
Description
Hyundai provides an in-depth technical look at the production of its IONIQ 5 campaign, detailing the shift from initial conceptualisation to the final edit. The project showcases a complex workflow that blends live-action vehicle tracking with extensive 3D render / CGI integration. Featuring post-production work by Fin Design + Effects, the breakdown traces the development of cinematic desert landscape sequences. The process highlights the technical execution of VFX / visual effects, layering digital models over on-set production rigs to achieve the final automotive visuals.
Style
Horizontal, Cinematic
Techniques
3D render / CGI, VFX / visual effects
Industries
Electric / EV
Context
Brand Film / Corporate Video
Associated creatives
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