Hyundai
IONIQ 5
Brand
ProjectIONIQ 5
Date
Dec 2024
Description
Hyundai introduces the IONIQ 5 through this cinematic commercial spot, which follows a mechanic navigating a vintage hatchback across a rugged desert landscape. The film bridges the gap between mechanical legacy and modern electric vehicle innovation, focusing on the character's journey against a backdrop of sweeping terrain and distant mountains. The production utilizes a warm, desaturated color palette to frame the narrative, emphasizing the textures of the arid environment. The work integrates live-action technique with targeted VFX to establish its atmosphere of determination.
Style
Horizontal, Cinematic, Desaturated, Warm
Techniques
VFX / visual effects
Industries
Electric / EV
Color
Camel
Charcoal
Background
Desert
Context
TVC / TV Commercial
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