Hyundai: Ionic 9
Brand
Date
Aug 2025
Description
Hyundai presents the Ioniq 9 in this cinematic commercial, shifting the brand's automotive focus toward a surrealist narrative. The film captures a journey through complex cityscapes and unexpected architectural environments, where the vehicle serves as a central anchor within shifting perspectives. Produced by The Mill with creative direction from INNOCEAN Korea, the visual language relies on moody interior lighting and desaturated tones. The narrative structure incorporates live-action techniques alongside intricate visual effects from Misgena Mgmt and CineVisual FX, playing with scale to emphasize the vehicle's presence within ambiguous urban spaces.
Style
Horizontal, Cinematic, Desaturated
Industries
Context
TVC / TV Commercial
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