Hyundai: Impressions
Brand
Date
Dec 2024
Description
Hyundai presents Impressions, a cinematic commercial spot that integrates land art with automotive performance. The film follows a Hyundai station wagon navigating vast salt flats, documenting the interplay between the vehicle and intricate geometric patterns carved into the landscape. Produced by Sweetshop AU with creative input from INNOCEAN Worldwide, the project utilizes expansive drone footage and natural light to capture the scale of the installation. Post-production and VFX were managed by Fin Design + Effects, ensuring that the live-action cinematography aligns with the sweeping wide-angle perspectives of the desert environment.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light, Drone footage
Industries
Color
Silver
Background
Sand Dunes
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.