Hyundai
Impressions
Brand
ProjectImpressions
Date
Dec 2024
Description
Hyundai explores the intersection of human scale and expansive landscapes in this commercial campaign, Impressions. The film follows artist Jim Denevan as he carves intricate geometric patterns into a salt flat, with a station wagon tracing similar paths to mirror the land art installations. Produced by Sweetshop AU with creative input from INNOCEAN Worldwide, the project utilizes wide aerial perspectives to emphasize the vastness of the setting. The narrative leans into cinematic wide angles and natural light, complemented by post-production work from Fin Design + Effects that brings a grounded tone to the live-action sequences.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light, Drone footage
Industries
Luxury Automotive
Color
Silver
Background
Sand Dunes
Context
TVC / TV Commercial
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