Hyundai: Cyber

Feb 2025

Hyundai introduces the Cyber project, a showcase of modern electric vehicle design set within a stark, high-contrast environment. The production leans into a futuristic visual language, positioning two EVs in a darkened space to highlight their architectural silhouettes. The centerpiece of the execution involves a complex holographic projection of a cybernetic head. Suspended between the vehicles, the projection serves as an ambient light source, bathing the automotive forms in a shifting palette of color. Production was handled by All Of Us Here, focusing on a cinematic aesthetic that integrates VFX to emphasize the brand's exploration of automotive technology.

Horizontal, Cinematic, Futuristic

VFX / visual effects

Night Sky

Advertising Campaign, Brand Film / Corporate Video